Artist, activist, feminist and former drummer of MIA and Thievery Corporation, Kiran Gandhi made global headlines in 2015 after running the London Marathon “free bleeding” as an act to empower women and de-stigmatize period shaming. That said, to define her solely by the brave and defiant act of public menstruation, would be an incredible disservice to her artistry and influence as one of the most highlighted feminist activists of 2015.
As a multi-layered artist, Gandhi combined her myriad of talents and passion forming Madame Gandhi, an LA based music group of electronic and global sounds that collide in a culmination of all-encompassing poetic and political feminism.
The band and music were in motion but the launch of the brand, reach and visibility is where JPD Studio stepped in to create a branded online sensory experience. The website needed to blend all the forms of artistic expression that make up the Madame Gandhi ethos and influence; art, activism, music and feminism and translate that into a unique digital brand and presence.
The solution was a highly custom, intuitive and responsive website that would serve as a one page scrolling digital journey, allowing users to experience the various layers of her art forms in bite sized snippets. In order to enhance sensory response we implemented movement and motion throughout the site creating a melodic flow through a mirage of expansive photographs and custom branded background prints. The site leads the way through embedded video compilations and music playlists providing a more intimate encounter of the activism, mission and sound of Madame Gandhi.
As a way to move from digital to the physical world, we created an expandable list of tour dates along with links to locations, allowing visitors to seamlessly purchase tickets and experience the Madame Gandhi takeover in person.
Lastly, we created a custom footer navigation to invite the user to discover more via the Madame Gandhi blog, contact and press library. In order to house and showcase the immense amount of press that covers Madame Gandhi, we built out an editorialized gallery for all articles and mentions. The articles are presented in a branded pin-up board style layout, organized with a clear hierarchy for easy viewing.
“Dope! I just want to wear my website”