Frequently Asked Questions

JPD Studio is a New York City-based branding and digital studio that helps organizations clarify their message and show up powerfully online through strategy, branding, and web design + development. JPD Studio also supports digital reports, interactive tools, and long-term maintenance so your platform can grow over time.

JPD Studio partners primarily with nonprofits and purpose-led organizations, especially teams with complex missions that need clearer storytelling, better user journeys, and a website that’s built to last.

Yes. JPD Studio is a NYC and New York State certified Minority & Woman-owned Business Enterprise (M/WBE).

JPD Studio is based in New York City and works with organizations locally and remotely. Our process is designed to support clear, collaborative work wherever your team is located. In-person meetings can also be scheduled in NYC when they support the project.

JPD Studio leads with strategy, builds with accessibility and longevity in mind, and focuses on helping organizations communicate clearly across touchpoints—so the work isn’t just beautiful at launch, it stays useful and maintainable over time.

You can work with JPD Studio on branding, a website, or both. If your existing brand provides a strong foundation, we can build from it. If clearer positioning, messaging, or visual direction is needed before website design begins, we’ll explain why and recommend the right sequence. Our goal is to create the right foundation, not add services you don’t need.

Freelancers can be a great fit for focused assignments. JPD Studio brings a coordinated team across strategy, branding, UX, design, development, project management, and QA. That added depth is especially valuable for complex organizations, multiple stakeholders, and projects that need to remain effective and maintainable well beyond launch. The right choice depends on your project’s scope, timeline, and internal capacity.

You’ll work with a small, accountable team with clear roles across strategy, design, project management, development, and QA, depending on the scope. We communicate proactively around milestones, decisions, and feedback so your team always knows what comes next.

Yes. You can explore selected work and client stories on our site, and we can share relevant references during the proposal process when appropriate. We’re thoughtful about making introductions so we respect our clients’ time and privacy.

Branding services typically include brand strategy & positioning, naming & messaging, visual identity systems, and brand guidelines + applications so teams can stay consistent across digital and physical channels.

A brand strategy engagement usually clarifies your positioning, audience, messaging foundations, and how your organization should show up—so design decisions are aligned, not subjective. It’s especially useful when organizations serve multiple audiences or have lots of stakeholders.

Yes. JPD Studio can support brand refreshes, evolutions, and clarity work—for example tightening messaging, modernizing the visual system, and creating guidelines that make consistency easier for internal teams.

Yes—brand work is typically delivered with tools and guidelines that help internal teams use the brand consistently over time (especially important for nonprofits with changing staff and volunteers).

JPD Studio designs and builds websites using the platform that best fits the organization—commonly WordPress, Squarespace, Shopify, or a custom solution—with a focus on ease of use and long-term maintainability.

Both. JPD Studio can redesign and rebuild existing sites (including content structure and UX improvements), or launch a brand-new site when an organization needs a fresh foundation.

We consider accessibility throughout our design and development process. If your organization needs to meet a specific WCAG conformance level, we’re familiar with levels A, AA, and AAA and can discuss the appropriate requirements during scoping. Work required to meet a specific WCAG conformance level is determined and scoped on a project-by-project basis.

Yes. JPD Studio builds sites so internal teams can manage content confidently, with thoughtful CMS setup and scalable content structures that don’t require a developer for everyday updates.

Yes. In addition to standard websites, JPD Studio builds digital reports and interactive tools that help organizations tell complex stories, share impact, and improve engagement.

Most projects include: discovery + goals, content/UX planning, design, development, QA/testing, launch support, and a handoff that makes future updates manageable. Exact scope depends on your content volume, integrations, and complexity.

Start by submitting a short overview of your organization, goals, timeline, and what you’re hoping to build through our short inquiry form. If it looks like a fit, we’ll follow up to schedule a discovery call and outline next steps.

To scope accurately, it helps to share: goals + success metrics, target audiences, needed features (donations, ecommerce, events, resource libraries, etc.), content volume, any platform constraints, and your ideal timeline. The clearer the project details, the faster JPD Studio can recommend the right approach.

Timelines vary based on the project’s scope and complexity, content readiness, stakeholder availability, and feedback cycles. Once the scope is confirmed, JPD Studio will provide a milestone-based schedule outlining key phases, deliverables, and responsibilities through launch.

Project costs depend on scope, content volume, and complexity, including custom features, integrations, and accessibility requirements. Once we understand your goals and project requirements, JPD Studio will provide a custom proposal so the investment aligns with what the work needs to accomplish—not simply a page count.

Yes. JPD Studio offers long-term maintenance and support to keep sites secure, updated, and functioning well after launch.

Yes. We can set up an on-brand template system your team can use to create social posts, newsletters, and campaign assets—plus simple guardrails that keep everything consistent, even when multiple people are creating.

In most cases, yes. Your agreement will clearly define ownership and usage rights for final design files, website code, licensed fonts and photography, plugins, and third-party tools, along with any portfolio rights retained by JPD Studio. We’ll make those terms clear before work begins.

Yes. JPD Studio can work with RFPs, NDAs, and formal procurement requirements. Share them early so we can confirm fit, timing, and required documentation.

We can. And we’ll also make sure the hierarchy is working, the message is clear, and the full experience feels intentional. Bigger is easy—better is the goal.