Overview

As they neared their 100th Anniversary, Zyloware came to us for help in revitalizing the brand with a new visual identity, brand strategy, and web presence.

We helped them reimagine the brand to reflect who they were today while retaining the legacy that has made them one of the leading eyewear experts in the US and Worldwide.

Zyloware's mission is to help provide access to quality eyewear for all.

Visual Identity

The rebrand needed to communicate Zyloware’s long history and expertise while also capturing their forward-thinking innovation.

Inspired by a sense of sight and vision, we created a system grounded in the idea of light and daybreak, creating a visual narrative that evokes a bright, modern and approachable brand.

Zyloware logo
NEW LOGO
Zyloware Logo Design

Color Palette

Swatch Cerulean
Swatch Dark Cerulean
Swatch Dusty Turquoise
Swatch Blush
Swatch Peach
Swatch Sunglow

Patterns & Icons

Zyloware Pattern
Zyloware Pattern

Brand Applications

Tshirts
Totebag

Website Design

We then applied the new brand identity to the existing website design running on a custom platform.

This type of integration comes with its own set of challenges which allowed JPD to develop innovative solutions, ensuring the new design was optimized and responsive across all devices.

During this process we further fleshed out the new branding.

website glasses product page
WEBSITE DESIGN
MOBILE DESIGN
Zyloware Mobile Website Design
Zyloware Mobile Website Design
Zyloware Mobile Website Design
Zyloware Mobile Website Design
Zyloware Mobile Website Design
Zyloware Mobile Website Design

Project Outcomes

20%

Increase in traffic over 12 months

13%

Increase in page sessions

10%

Reduction of time needed to find content

”JPD has helped us deliver creatively on multiple projects through the years.

JackieDirector of Marketing

Services Provided

Brand Strategy, Logo & Logomark, Website Design, Social Media Strategy & Creative

Team Roles

Jessica Perilla – Brand Strategy & Design
Julia Vallois-Greenberg – Brand Strategy & Design
Yaritsa Arenas – Brand Strategy

Let's Collab

We’d love to learn more about your project.

Launch a remarkable brand without having to worry about the “how”.