Overview

Directions for Our Youth, Inc. partnered with JPD Studio during a period of organizational growth, when the team was investing in a refreshed brand and stronger communications tools to support its youth development programs. The organization needed a digital presence that could clearly convey its mission, programs, and impact to families, supporters, and community partners.

JPD Studio worked alongside the DFOY team to develop a cohesive brand identity and a new website experience that reflects the organization’s values and work. The project included brand strategy, logo development, a flexible visual identity system, and the design and development of a fully customized Squarespace website built to support storytelling, program awareness, and long-term engagement.

DFOY helps young people take an active role in their growth as they build confidence, independence, and the tools to create change in their communities.

Visual Identity

DFOY’s new visual identity was created to feel as welcoming and grounded as the organization itself. Rooted in youth empowerment and community connection, the system balances warmth with clarity, helping DFOY communicate with families, supporters, partners, and young people in a way that feels accessible and trustworthy.

We developed more than a logo, we built a flexible brand system with clear color, typography, and usage guidelines. This visual foundation helps the DFOY team apply the brand consistently across digital platforms, newsletters, program materials, and everyday communications.

Directions for Our Youth logo
NEW LOGO
Directions for Our Youth logo
RESPONSIVE LOGOS
Directions for Our Youth logo
Directions for Our Youth logo
COLOR PALETTE
BRAND APPLICATIONS

Website Strategy

DFOY’s website was thoughtfully structured to make their work easier to understand, explore, and support. We focused on creating a clear, welcoming experience that helps families, young people, partners, and supporters quickly find what they need, whether they’re learning about programs, looking for ways to get involved, or connecting with the team.

Through intuitive navigation, organized content, and accessible storytelling, the site now guides visitors through DFOY’s mission and impact in a way that feels approachable, informative, and rooted in community.

WEBSITE DESIGN
DFOY Corporate Partnerships
MOBILE DESIGN

Impact & Reflection

This project created a clearer platform for Directions for Our Youth to share its work and reach the communities it serves. With a cohesive brand identity and a strategic website, the organization can communicate its mission with greater clarity and confidence. The result is a digital presence that supports ongoing awareness, engagement, and investment in youth development.

”Thank you so much for being great to work with and doing such a fabulous job with our website and rebranding. You will always be my go-to for any design needs.

Elisa IstuetaExecutive Director, Directions for Our Youth, Inc.

Project Credits

Client

Directions for Our Youth, Inc.

Completed

2026

Services Provided

Brand Refresh
Website Redesign

Capabilities

Logo Design
Visual Identity
Brand Guidelines
Website Design & Development
Information Architecture
Social Media
Marketing Materials

Project Team

Jessica Perilla
Creative Lead & Brand Strategy 

Julia Vallois-Greenberg
Web Design & Brand Strategy

Audrey Cabatan
Project Management & UX/UI

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