The Forest Park Trust approached JPD with the objective of elevating their visual branding, following over two decades as a distinguished nonprofit partner to NYC Parks. Additionally, they sought a comprehensive website refresh to ensure park visitors remain seamlessly informed about events, features, activities, and rental opportunities at the Historic Oak Ridge building.

The Forest Park Trust aims to enhance Forest and Highland Parks in Queens, NY, as key recreational, environmental, educational, and cultural hubs for NYC residents and visitors.

Visual Identity

Inspired by a sense of sight and vision, we crafted a brand identity system anchored in the concept of light, using a gradient that mirrors the serene transitions of sunrise and sunset in the park. This design choice evokes a bright, modern, and vibrant visual narrative, reflecting the park's natural beauty at the beginning and end of each day.

The Forest Park Trust logo
The Forest Park Trust logo

Color Palette

Brand Applications

TFPT Merchandise
TFPT Stationary

Website Design

We meticulously redesigned their website to create an intuitive and engaging user experience, significantly enhancing navigation and attracting a broader audience. This revamped platform has consistently kept park visitors informed about events, ensuring they remain connected and engaged with the park's activities over the years.


Services Provided

Branding, Logo Design, Website Design

Team Roles

Julia Vallois-Greenberg – Branding & Web Design
Jessica Perilla – Branding & Design

Let's Collab

Launch a remarkable brand without having to worry about the “how”.