Overview

Oakley Productions was founded by award-winning filmmaker Liz Oakley to bring human-centered storytelling to catastrophic injury and wrongful death cases. As the company grew and its work gained national recognition, the team needed a brand that reflected the scale, credibility, and collaborative expertise behind their work.

JPD partnered with Oakley Productions on a full transformation—guiding a naming strategy that evolved Liz Oakley Productions into Oakley Productions, developing a comprehensive brand and messaging strategy, and designing a new website. Together, the work positioned the company as a trusted creative partner for law firms while honoring the powerful human stories at the center of every case.

The company’s unique brand of docu-style storytelling is praised by law firms and consistently delivers millions in added value at mediation and trial.

Visual Identity

The new identity was designed to reflect both professionalism and humanity, balancing the credibility required in the legal field with the empathy at the core of Oakley Productions’ storytelling. The system introduces a brand new, polished logo, thoughtful color palette, and clear brand language that communicate expertise without feeling distant or clinical.

Rather than a static visual mark, the identity functions as a flexible system that supports film, digital platforms, presentations, and case materials. This approach allows Oakley Productions to maintain a consistent, premium presence while adapting seamlessly to the wide range of contexts in which their work appears.

NEW LOGO
LOGO VARIATIONS
COLOR PALETTE
BRAND APPLICATIONS

Website Strategy

The new website was built as a strategic storytelling platform—highlighting the expertise of Oakley Productions’ award-winning filmmakers while clearly communicating their value to legal teams. Through intentional content strategy, streamlined navigation, and carefully structured case narratives, the site guides visitors through the company’s process, credibility, and impact.

WEBSITE DESIGN
MOBILE DESIGN

Impact & Reflection

This project helped Oakley Productions step confidently into the next chapter of its growth. The new brand and website capture the depth of the company’s expertise and the care behind its storytelling. Together, the work strengthens how the organization communicates its role in supporting justice through human narrative.

Project Credits

Client

Oakley Production

Completed

2023

Services Provided

Branding
Website Redesign

Capabilities

Naming
Brand Strategy
Logo Design
Visual Identity
Brand Guidelines
Website Design & Development
Information Architecture
Social Media

Project Team

Jessica Perilla
Creative Lead

Julia Vallois-Greenberg
Brand Strategy & Web Design and Development

Audrey Cabatan
Project Management

Yaritsa Arenas
Brand Strategy & Brand Guidelines