Overview

JFK Millennium Partners (JMP) is leading the development of Terminal 6 at John F. Kennedy International Airport, part of a broader transformation of one of the busiest international travel hubs in the United States. JPD initially partnered with Saltwater Advertising to help translate an emerging brand direction into a cohesive system that can support the scale and complexity of the project.

That early collaboration evolved into an ongoing, direct partnership with JMP. Our work now combines foundational brand development with continuous digital and communications support, allowing us to stay closely aligned as the project develops and to ensure consistency across a multi-stakeholder effort that is actively evolving.

The new $4.2 billion Terminal 6 at JFK Airport is designed as a premium, 1.2 million-square-foot “boutique” terminal featuring 10 gates, 100,000 square feet of local NYC-inspired amenities, and rapid under-5-minute walks to gates.

Visual Identity

The Terminal 6 identity was built as a flexible system designed to work across a wide range of applications, from environmental graphics within the airport to public communications. The focus is on clarity and legibility at scale so travelers, partners, and stakeholders can easily navigate information in different contexts.

The system brings together multiple stakeholders, including airline partners and the Port Authority of New York and New Jersey PANYNJ), within a shared visual language. It is structured to remain consistent while adapting to new needs, supporting both immediate rollout and long-term use as the redevelopment progresses.

BRAND APPLICATIONS
soccer uniform design
employee orientation guide design
tablecloth design
social media design
notebook cover
notebook back

Reflection

This work brings clarity and structure to a complex, high-visibility infrastructure project. Ongoing support ensures that communications remain consistent and responsive as the redevelopment progresses. It continues to help JMP present a unified, accessible story to the public and its many partners.

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Project Credits

Client

JFK T6 | JMP Millennium Partners

Completed

2025-Present

Services Provided

Branding
Website Landing Pages

Capabilities

Brand Guidelines
Website Design
Social Media
Print Design

Project Team

Jessica Perilla
Creative Lead

Julia Vallois-Greenberg
Graphic Design

Yaritsa Arenas
Brand Guidelines

Audrey Cabatan
Project Management