As they neared their 100th Anniversary, Zyloware came to us for help in revitalizing the brand with a new visual identity, brand strategy, and web presence.
We helped them reimagine the brand to reflect who they were today while retaining the legacy that has made them one of the leading eyewear experts in the US and Worldwide.
The rebrand needed to communicate Zyloware’s long history and expertise while also capturing their forward-thinking innovation.
Inspired by a sense of sight and vision, we created a system grounded in the idea of light and daybreak, creating a visual narrative that evokes a bright, modern and approachable brand.
We then applied the new brand identity to the existing website design running on a custom platform.
This type of integration comes with its own set of challenges which allowed JPD to develop innovative solutions, ensuring the new design was optimized and responsive across all devices.
During this process we further fleshed out the new branding.
Increase in traffic over 12 months
Increase in page sessions
Reduction of time needed to find content
”JPD has helped us deliver creatively on multiple projects through the years.
JackieDirector of Marketing
Brand Strategy, Logo & Logomark, Website Design, Social Media Strategy & Creative
Jessica Perilla – Brand Strategy & Design
Julia Vallois-Greenberg – Brand Strategy & Design
Yaritsa Arenas – Brand Strategy
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JPD Studio® is a NYC and New York State certified Minority & Woman-owned Business Enterprise (M/WBE).
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Happy Pride Month! 🏳️🌈 We proudly serve, support, and champion our LGBTQIA+ community. We embrace diversity, celebrate individuality, and strive for inclusion. Together, let’s continue to build a world where every person can live authentically and in their truth, without fear or prejudice. ❤️ #pridemonth #nycpride #loveislove #lgbqt #pride2024
Happy Pride Month! 🏳️🌈 We proudly serve, support, and champion our LGBTQIA+ community. We embrace diversity, celebrate individuality, and strive for inclusion. Together, let’s continue to build a world where every person can live authentically and in their truth, without fear or prejudice. ❤️ #pridemonth #nycpride #loveislove #lgbqt #pride2024
We’re kicking off our #womenchangingthegame series to highlight the amazing Dr. Jedidah Isler! 😍 We’ve loved working with her and were thrilled to bring her branding, visual identity and website to life! 🚀
In the celestial tapestry of astrophysics, a luminary shines brightly — Dr. Jedidah Isler is an astrophysicist, educator, and a passionate advocate for diversity in STEM. 🔥
Her mission transcends traditional academia, weaving threads of social justice into the fabric of science and technology.
A trailblazer in her own right, she etched her name in the stars as the first African American woman to complete her Ph.D. in astrophysics from Yale University. 🙌🏽✨
Dr. Isler’s expertise focuses on science policy and has illuminated the corridors of the White House.
If you didn’t know, now you know 😉
#WOCinSTEM #womenchangingthegame #jpdwctg #blackwomeninstem #steminist #womeninstem #astrophysicist #phd #branding #webdesign
We’re kicking off our #womenchangingthegame series to highlight the amazing Dr. Jedidah Isler! 😍 We’ve loved working with her and were thrilled to bring her branding, visual identity and website to life! 🚀
In the celestial tapestry of astrophysics, a luminary shines brightly — Dr. Jedidah Isler is an astrophysicist, educator, and a passionate advocate for diversity in STEM. 🔥
Her mission transcends traditional academia, weaving threads of social justice into the fabric of science and technology.
A trailblazer in her own right, she etched her name in the stars as the first African American woman to complete her Ph.D. in astrophysics from Yale University. 🙌🏽✨
Dr. Isler’s expertise focuses on science policy and has illuminated the corridors of the White House.
If you didn’t know, now you know 😉
#WOCinSTEM #womenchangingthegame #jpdwctg #blackwomeninstem #steminist #womeninstem #astrophysicist #phd #branding #webdesign
Wrapping up an incredible Day 5 at @SXSW! 💥 Tomorrow’s our last day here in Austin. If you’re around and up for a coffee, let’s connect! ☕️ #sxsw #sxsw2024 #sxswinteractive
Wrapping up an incredible Day 5 at @SXSW! 💥 Tomorrow’s our last day here in Austin. If you’re around and up for a coffee, let’s connect! ☕️ #sxsw #sxsw2024 #sxswinteractive
