The Shaq Eye Gear team asked JPD to lead the launch of their new gaming glasses product, this included building a brand strategy, developing the ecommerce platform and creating a social media strategy and the creative to promote awareness.
Overview
01. Brand Strategy
We faced a few challenges going into this strategy, the blue light blocking glasses industry is a very competitive space, gaming glasses are not as widely known as you’d think and we were launching a brand that was initiated by a titan in the NBA, a household name, Shaquille O’Neal.
02. Ecommerce
We built a Shopify site that helped gamers easily browse the extensive collection of gaming glasses, virtually try them on and add on prescription glasses by uploading their script. Using apps we helped maintain engagement and increase newsletter subscriptions.
03. Social Media
Gamers love a mix of gaming news, memes and funny videos therefore we created original content to entertain and educate both gamers and people who use digital screens all day. The result has been a loyal following and happy gamers that also love to organically spread the word.
REELS & VIDEOS
Color Palette
Applications
Services Provided
Brand Strategy, Company Tagline, Shopify Customization, Social Media Strategy & T-Shirt Design
Team Roles
Jessica Perilla – Brand Strategy, Design & Development
Julia Vallois-Greenberg – Brand Strategy & Design
Yaritsa Arenas – Brand Strategy
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