Simon & Schuster's Riveted

A community for those who love young adult fiction

Young adult fiction has a huge following and no shortage of incredible authors and novels to explore. Publishers Simon & Schuster wanted to create and foster a true sense of community online that would be set apart from other publishers’ YA blogs by featuring books from other publishers as well as their own.

Name Creation

We worked with Simon & Schuster to build the blog’s brand through a naming strategy session, in which the name “Riveted” was chosen to reflect the “additive” quality of great young adult literature.

Custom Website Features

We then custom-coded the responsive site, integrating a robust custom plugin that we built to quickly grab details for each book from the overall Simon & Schuster book system. We also integrated the ability for users to access full and partial “free reads” from a personal account they set up through the site, furthering the sense of community through commenting.

The result is a website that is highly customized for the particular needs of the client and their incredible, ever-growing community of voracious readers!


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