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Open Spaces Feng Shui branding revamp!
Thursday, February 16th, 2012 | Posted by Krista Chambers | Submit Comment
We’re pleased to announce the launch of our latest custom designed and coded WordPress website: OpenSpacesFengShui.com. We worked closely with Ann Bingley Gallops, a Feng Shui consultant in New York City, to revamp her existing company branding by redesigning her logo and website. This was a fun one!
We got started with the logo design to set the tone for the brand; use of Feng Shui elements were important in setting the right tone for color and shape of the logo. In our final design, we incorporated the “O” and the “S” of Open Spaces to identify the brand and reference the Yin-Yang symbol. The square in the icon is meant to reference the ancient Chinese coin, an important traditional element of Feng Shui.
Once the logo was finalized, we created a custom WordPress website design, complete with a robust blog, Feng Shui Tips (into which we imported several years’ worth of Ann’s fantastic posts), dropdown menus for her About and Services sections, and a custom Press page to display Open Spaces Feng Shui’s featured press items. As Ann’s old site contained a large amount of content, we worked with her to organize and present a new website that effectively organized the content within the new design. The end result is a polished, cohesively-branded site that effectively and gracefully conveys Ann’s expertise as a Feng Shui consultant.
As we worked on the website, we also worked with Ann to create a custom designed electronic newsletter template with her new branding for her fantastic newsletters. Finally, we created a fresh new business card design with the new branding. We’ve really enjoyed bringing the new brand to life through multiple designs.
If you’d like to discuss a revamp of your branding, or create a new one from the ground-up, please give us a call at 212.213.1595, or send us a design request via our online design request form.